Media Type: TV Clips Topic: Supply & Demand, The Firm
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Dwight buys all of the season's hottest gift, the "Princess Unicorn" doll, from local stores and then charges desperate parents $200 for each doll. Because holiday gifts are needed in the short run, demand is often quite inelastic. Combine that with gift that is in short supply and sellers (Dwight in this case) have extraordinary market power. Fantastic scene.Available on iTunes Available on Amazon.com
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