Kohl's Black Friday Commercial

Media Type: TV Clips Topic: The Firm

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Kohl's is a department store in a monopolistically competitive market, a market that is highly competitive and where sellers have slightly differentiated products. As a result, firms advertise heavily and they also rely on brand loyalty. Do you think Kohl's advertising campaign reinforces the store's slogan of "expect great things" or that this commercial jingle using Rebecca Black's "Friday" was a poor decision?

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