Butters' Bottom Bitch
Media Type: TV Clips Topic: Pricing, Elasticity, The Firm
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Butters decides to sell hugs for $2 when he discovers that not everyone can afford kisses at the kissing booth for $5. Butters has stumbled upon the concept of price elasticity of demand and leverages elastic demand by providing a lower price point to drive sales. Very clever scene that shows how successful businesses find multiple ways to entice customers.
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