Bud Light or Bud Light with Seltzer?

Media Type: TV Clips Topic: Opportunity Cost, The Firm

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This advertisement is trying to sell Bud Light and their seltzer equally. The firm doesn't want consumers to choose between the two, they want consumers to purchase both. By showing viewers that both the regular and the seltzer are so good, not even Post Malone can decide between the two, it is persuading them to do the same. Whether the average person knows it, they are always thinking about opportunity cost, and the commercial tries to influence them not to.

Contribution from Grace Schroder (University of Arizona)

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