Are motorcyclists that ride without helmets – with their long blonde hair flyin in the wind - rational? What are the costs and benefits of not wearing a motorcycle helmet? Thaler and Sunstein in their book Nudge (2008) suggest that motorcycle riders who want to “have their long blonde hair flyin in the wind” should take an extra driving course and submit proof of health insurance (this suggestion is based on a New York Times column by John Tierney in 2006). How would such a proposal affect the costs and benefits of not wearing a helmet? Is this proposal better than government mandated universal helmet laws? Why?
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