The Food Eating Contest

Media Type: Lecture Clips Topic: Marginal Thinking

This lecture clip demonstrates the concept of diminishing marginal utility in a vivid way. Three volunteers in Dirk's class take part in an eating contest where they have to eat as many Little Debbie cakes as possible in three minutes. As the contestants start to get full (and get sick), they demonstrate the diminishing marginal utility of something they initially thought was a good. Little Debbie cakes have never been so educational!

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