Willy Wonka and the Chocolate Factory

Media Type: Film Clips Topic: Supply & Demand, The Firm

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Roald Dahl’s well-known children’s classic is filled with economics. Gene Wilder stars as Willy Wonka, an eccentric candy mogul who devises a clever plan to identify his successor. He places five “golden tickets” inside his candy bars and promises anyone who finds one a lifetime supply of chocolate. The price of Wonka Bars skyrockets as people become desperate to find the last ticket.

In this scene, Charlie finds the last golden ticket.   Supply and demand, scarcity, counterfeiting--all can be illustrated by this scene. 

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